期刊论文
[1]柴俊武, 张蕾 and 何伟 (2012). "自我概念、自我-品牌联结对广告利益诉求有效性的影响." 营销科学学报8(1): 123-139.
[2]陈锟, 彭怡 and 张蕾 (2014). "新产品分销密度的动态优化." 中国管理科学22(6): 69-77.
[3]张蕾 and 张新国 (2008). "营销统治逻辑的转移及启示." 中南财经政法大学学报167(2): 87-91.
书籍
[1]品牌管理（第六章、第十二章）. 北京, 清华大学出版社（2014）.
会议论文
[1]Qiu-qin, W., Z. Lei and W. Qiang (2012). Study on Approaches to Enhance Consumer Purchasing Willingness in E-commerce. The 2nd International Conference on Business Management and Electronic Information（BMEI2012). Guangdong. 24: 84-87.
[2]Qiu-qin, W., Z. Lei, Y. Qin and Z. Quan-cheng (2012). A Study on Impacting Mechanism of Spokesperson’s Negative Information. The 2nd International Conference on Business Management and Electronic Information（BMEI2012). Guangzhou. 24: 5-9.
[3]Wu, Q., L. Zhang, Z. Shan and J. Xiong (2012). Moderating Mechanism on the Impact of Negative Spokesperson Information. 2011 International Academic Conference on Economic Policy and Management Engineering. Nanjing, Procedia Engineering.
[4]Zhang, L. and Q. Wu (2012). Impact of Thinking Style and Gender on Perceived Celebrity/product Match-up and Endorsing Effectiveness. The International Conference on Management Engineering and Business Management: 9-12.
近期项目
[1]教育部青年基金项目：《基于网络信息挖掘的产品伤害危机管理研究》（项目号：13YJC630223）
