Main Academic Achievements:
I refined John M.T. Balmer’s (Professor of Corporate Identity and Corporate Brand, founder of the International Corporate Identity Group, UK) ACID Test of Corporate Identity management. By adding new elements to the model and restructuring it, I attempted to create a model that was more complex, and yet easier to deal with, than the original. I presented my theoretical results at a conference of the International Corporate Identity Group UK held in Edinburgh, Scotland 2007. I was the first and so far only Hungarian participant. This concept was also published in my article “Several Aspects of Corporate Identity Part 2: Introduction of Balmer’s ACID Tests”, Personnel Management Review (Journal of the Hungarian Association of HRM), August 2009.
Teaching in the University:
Mainly teaching following subjects for undergraduate students, training courses and MBA students:
• Intercultural Management
• International Business Etiquette
• Corporate Identity
• Labour Market Training
• Human Resource Management
Also teaching following subjects for undergraduate students: Marketing, Public Relations, Advertising, etc.
Research and Other Achievements:
• 1996: I organized short course in Human Resource Management in cooperation with the University of Bradford. It was the first successful short course run by the two institution. It was preceded by a survey, headed by me, among companies.
• 2003: I was the chief organizer of a course on preparing applications to the pre-accession funds provided by EU in 2003 (one year before Hungary joined the EU). In order to undertake the task I took part in a similar course in The Netherlands.
• 2004-2007: PhD research, partly at Bradford University, centre of the International Corporate Identity Group (2005)
• 2010-2011: I was the Institute-level leader of writing two modules in a teaching material (in which project the whole university took part). I also wrote a Chapter in it (on Competence).
• 2011 (ongoing research): take part in the questionnaire survey among students, companies and job-agencies aiming at understanding the demand and supply on the labour market.
Selected Publications:
Title of Article Published in Author ranked as Issue time
Chapter on “Competence” “Sustainable development ? managing natural and human resources” electronic teaching material, sponsored by a EU fund, 2010 only 2010
“Career Management Teaching Material” Published by the University of Miskolc, sponsored by a EU fund, 2010 1st 2010
Human Resource Management Course Materials University of Miskolc Publication only 2009
“Several Aspects of Corporate Identity” Part 1 & Part 2 Personnel Management Review (Journal of the Hungarian Association of HRM), June and August 2009 only 2009
“The Basis of the Corporate Identity: Corporate Philosophy and Personality” Business Studies (Publication Series of the University of Miskolc), 2005 1st 2005
Chapter on “Performance Appraisal” “Human Resource Management”
textbook only 2004
Chapter on “International Labour Markets” “EU Matrix Elements”
(distance education material) only 2003
“Advertisement on the Computer Screen” &
“Volkswagen and the hippo ? about emotional and rational advertisements” Advertising Line ’98
(Hungarian annual journal) only 1998
“Recommendations and Thoughts Concerning the CI Planning of Companies in Borsod County” Management Science, October 1998 only 1998
“Relationship Between Brand Image and Corporate Image” & “Change of CI at MALéV Hungarian Airlines Plc” Advertising Line ’97
(Hungarian annual journal) only
&
1st 1997
“Modern Theoretical and Practical Approach to Performance Appraisal” Theoretical and Practical Challenges in the Economy of the Millenary, 1997 only 1997
“Corporate Identity and its Planning” Publication Series of the University of Miskolc, Series F., Economic Sciences, Vol. 2. 1995 only 1995
